Document type: Toolkit Practice area: Intellectual Property — Entertainment and Media Jurisdiction: United States Last reviewed: 5 September 2026


Tool 1 — Royalty schedule (trade book, illustrated)

SCHEDULE A — ROYALTIES

Hardcover, sold through normal trade channels:

  • 10% of the Suggested Retail List Price on the first 5,000 copies
  • 12.5% on copies 5,001 through 10,000
  • 15% on copies in excess of 10,000

Trade paperback, normal trade channels: 7.5% of List Price.

Mass market paperback: 8% of List Price on the first 150,000 copies; 10% thereafter.

Electronic book: 25% of Net Receipts.

Audio (download and streaming): 25% of Net Receipts.

Special sales: Where copies are sold at a discount of 55% or more from List Price, the royalty shall be [10]% of Net Receipts in place of the rates above. Copies sold under this paragraph shall not exceed [15]% of total copies sold in any accounting period without the Author's prior written consent.

Direct-to-consumer sales by Publisher: Royalty shall be calculated as though the sale were a normal trade channel sale at List Price, less only actual shipping charged to and paid by the customer.

Drafting note. The escalators do the work. Flat royalties reward the licensee for the licensor's success. If the licensee resists escalation, trade it for a lower opening rate — the crossover usually favours a book that sells.


Tool 2 — Net receipts, defined properly

"Net Receipts" means the gross amounts actually received by Publisher from the sale or licensing of the Work, less only the following, each of which must be actually incurred, documented, and payable to an unaffiliated third party: (a) sales, use, and value-added taxes actually paid; (b) actual shipping and insurance charges separately invoiced to and paid by the customer; (c) credits for actual returns of copies previously reported as sold; and (d) trade discounts actually granted and reflected in the invoiced price.

Net Receipts shall not be reduced by: overhead or general administrative costs; marketing, advertising, or promotional expense; editorial, production, design, or printing cost; warehousing or fulfilment; any distribution, platform, storefront, or transaction fee payable to Publisher or any Affiliate of Publisher; bad debt or uncollected amounts; currency conversion charges; reserves other than as expressly permitted by Section [X]; or any allocation of cost from any Affiliate.

Drafting note. The single most valuable phrase in this clause is "less only the following." An open-ended deduction list is a royalty rate the licensee sets after the fact. The affiliate-fee exclusion in (d) of the negative list is the one that matters most in modern deals: a licensee that sells through its own storefront and charges itself a 30% platform fee has cut the royalty base by 30% without changing the rate.


Tool 3 — Reserve against returns

Publisher may withhold from amounts otherwise payable a reasonable reserve against returns, provided that: (a) the reserve shall not exceed [20]% of the royalties otherwise payable in the accounting period for physical copies, and zero for electronic, audio, and other non-returnable formats; (b) the reserve shall be fully liquidated no later than the fourth accounting period following the period in which it was taken, with not less than one-third liquidated in each of the first three such periods; (c) each statement shall separately disclose the amount of reserve taken in the period, the amount liquidated, and the aggregate reserve outstanding; and (d) no reserve shall be taken after the second accounting period following first publication in the relevant format.

Drafting note. An uncapped, undisclosed, indefinite reserve is an interest-free loan of the licensor's money for as long as the licensee wants it. Each of the four subsections closes a different escape: (a) size, (b) duration, (c) visibility, (d) the late-life reserve on a backlist title with no realistic return risk.


Tool 4 — Audit clause

Records. Licensee shall keep complete and accurate books and records sufficient to verify all amounts payable, including unit sales by format, channel, territory, and price; deductions taken, itemized by category; reserves taken and liquidated; and all statements and remittances received from sublicensees and distributors. Records shall be retained for [three] years after the end of the accounting period to which they relate.

Audit. Licensor may, once in each calendar year, on thirty days' written notice, examine such records at the place they are kept, during normal business hours, by an independent accountant of Licensor's selection. Licensee shall provide reasonable cooperation and access, including access to the underlying transactional data in electronic form.

Objection. No statement shall be deemed final until [twenty-four] months after it is rendered, and an audit commenced within that period shall extend the objection period as to the periods audited until [six] months after the audit report is delivered.

Cost. Each party bears its own cost, provided that if the audit discloses an underpayment exceeding [five percent] of the amounts payable for the audited periods, Licensee shall pay the reasonable cost of the audit (including the accountant's fees) together with the underpayment and interest at [the lesser of 1.5% per month and the maximum lawful rate] from the date each amount was due.

Sublicensees. Licensee shall obtain, in each sublicense, an audit right exercisable by Licensor or by Licensee at Licensor's request, and shall exercise it upon reasonable request.

Drafting note. The cost-shifting trigger is what converts an audit right from decoration into leverage. Without it, an audit costs the licensor $30,000 to recover $22,000 and nobody runs one. With it, licensees compute royalties more carefully, because a 5.1% error becomes expensive. Three provisions commonly slipped into licensee drafts should be struck: an accountant chosen from the licensee's approved list; a prohibition on contingency-fee auditors (fine to accept if the cost-shift survives); and a twelve-month objection period, which is shorter than the time it takes to schedule and complete an audit.


Tool 5 — Approval architecture

Stages, in order:

Stage Submitted Response period Deemed outcome
Concept Written description, reference imagery 10 business days Deemed disapproved; escalation
Design Artwork, colourways, dimensions 15 business days Deemed disapproved; escalation
Pre-production sample Physical sample or high-fidelity render 15 business days Deemed disapproved; escalation
Production sample First-article physical sample 10 business days Deemed disapproved; escalation
Packaging and labelling Dielines, copy, notices 10 business days Deemed disapproved; escalation
Advertising and digital Creative, copy, media plan 10 business days Deemed approved

Escalation. If Licensor fails to respond within the applicable period, Licensee may give written notice to [named executive], and if no response is received within [five] business days thereafter, the submission shall be deemed approved.

Standard. Approval at the Concept and Design stages may be withheld in Licensor's discretion consistent with the integrity of the Property. Approval at the Pre-Production Sample, Production Sample, and Packaging stages shall not be unreasonably withheld where the item conforms to the previously approved Design and to the Quality Standards.

Changes. No material change to an approved item may be made without resubmission. A change in material, manufacturer, dimension exceeding [5]%, or any change to a name, logo, or character depiction is material.

Samples. Licensee shall furnish [six] production samples of each approved item. Both parties shall retain one approved sample of each item as the reference standard for the Term and [two] years thereafter.

Drafting note. Deemed-approval on silence is dangerous for the licensor and deemed-disapproval is intolerable for a licensee with a tooling deposit at risk. The escalation construct resolves it: the licensor's silence has a consequence, but only after a named human being has been given a short second chance. Note that advertising is the one stage where deemed approval is defensible — the spend is time-critical and the exposure is smaller than an unapproved product run.


Tool 6 — Style guide contents

The style guide is the cheapest approval-cost reduction available. Deliver it at signature.

  • Character turnarounds: front, three-quarter, profile, back
  • Approved expressions and poses; prohibited poses and expressions
  • Colour specifications: Pantone, CMYK, RGB, and hex, with tolerances
  • Logo lockups with clear-space rules and minimum sizes
  • Typography: primary and secondary faces, licensed for the licensee's use
  • Approved patterns, borders, and background elements
  • Required legal notices, placement, and minimum size
  • Character voice and copy guidelines: what the character says and does not say
  • Prohibited associations: categories, themes, and contexts in which the property may not appear
  • Do-and-don't gallery drawn from real prior submissions
  • Named contact for questions, with a service standard

Tool 7 — Minimum guarantee and minimum performance

Minimum Guarantee. Licensee shall pay a Minimum Guarantee of $[amount], payable [25]% on execution, [25]% on [date], [25]% on [date], and [25]% on [date]. The Minimum Guarantee is recoupable against Royalties and is non-refundable in whole or in part.

Minimum Performance. Licensee shall achieve Net Sales generating Royalties of not less than: $[X] in Contract Year 1; $[Y] in Contract Year 2; $[Z] in Contract Year 3.

Consequence. If Licensee fails to achieve the Minimum Performance for any Contract Year, Licensor may, on thirty days' written notice given within ninety days after delivery of the statement for the fourth quarter of that Contract Year, elect to: (a) terminate this Agreement; (b) convert the license from exclusive to non-exclusive as to any or all Licensed Categories, Channels, or Territories; or (c) remove any Licensed Category, Channel, or Territory from the Agreement. Payment of a shortfall shall not cure a failure to achieve Minimum Performance unless Licensor so elects in writing.

Drafting note. The last sentence is the crux. Licensees invariably propose that paying the difference preserves exclusivity — which lets a licensee sit on a category it is not exploiting for the price of the shortfall. If the licensor's objective is a product on shelves rather than a cheque, the shortfall payment must not be a cure.


Tool 8 — Quality control and safety

Licensed Products shall conform to the Quality Standards and to all applicable laws and regulations in each country of manufacture and sale, including without limitation product safety, chemical content, flammability, small-parts, labelling, and advertising requirements.

Before commencing production of any Licensed Product, Licensee shall obtain testing by an accredited independent laboratory confirming compliance and shall furnish the certificates to Licensor. Licensee shall repeat such testing upon any change of material, component, or manufacturer, and not less often than annually.

Licensor and its representatives may inspect, on reasonable notice, any facility at which Licensed Products are manufactured, assembled, packaged, or stored, including facilities of subcontractors, and Licensee shall procure that right in each manufacturing agreement.

Licensee shall not manufacture Licensed Products at any facility not on the Approved Manufacturer List. Licensor may require removal of a facility from the List where it reasonably determines that the facility fails to meet the Quality Standards or the Supplier Code of Conduct.

Recall. If either party reasonably determines that a Licensed Product presents a safety risk or fails to comply with applicable law, Licensee shall, at Licensor's written request, immediately suspend manufacture and distribution and conduct a recall at its expense.

Drafting note. Quality control is not merely commercial: a trademark licensor that does not exercise control over the quality of goods bearing its mark risks a finding that the mark has been abandoned through naked licensing. Draft the provision, and then actually run it — an unexercised control right is close to no control right at all.


Tool 9 — Sell-off

Upon expiration of the Term (but not upon termination for Licensee's breach or for the sale of unapproved product), Licensee may, for a period of [120] days, sell off Licensed Products manufactured before expiration and in Licensee's inventory as of expiration, subject to: (a) delivery to Licensor, within ten days after expiration, of a complete inventory statement by SKU and quantity, certified by an officer; (b) payment of Royalties in the ordinary course; (c) no manufacture, assembly, or packaging of Licensed Products after expiration; (d) no sale at a price less than [70]% of Licensee's average selling price during the preceding Contract Year, and no sale to any liquidator or discount channel not previously approved.

At the end of the Sell-Off Period, Licensor may purchase any remaining inventory at Licensee's documented cost. Licensee shall destroy all inventory not so purchased, together with all moulds, tools, dies, films, and artwork bearing the Property, and shall furnish a certificate of destruction within thirty days.

Drafting note. The inventory statement deadline is what makes the rest enforceable. Without it, "inventory as of expiration" becomes whatever the licensee says it was three months later, and a sell-off period becomes a manufacturing period.


Tool 10 — Reversion and acceptance (publishing)

Reversion. If, in two consecutive accounting periods after the third anniversary of first publication, Net Sales of the Work in all editions total fewer than [500] copies and Net Receipts from licensing total less than $[amount], Author may give written notice requesting reversion. If Publisher does not, within six months after such notice, cause Net Sales in the following two accounting periods to exceed those thresholds, all rights granted shall revert to Author automatically, subject only to Publisher's right to sell existing inventory for [six] months and to the continuation of subsisting third-party licenses in accordance with their terms.

Acceptance. The Work shall be professionally competent and fit for publication in the form contemplated by this Agreement. Within forty-five days after delivery, Publisher shall either accept the Work or deliver written editorial notice specifying in reasonable detail the respects in which it fails to meet that standard. Author shall have ninety days to revise, and Publisher shall have thirty days thereafter to accept or reject the revised Work. If Publisher rejects the revised Work, Author shall retain all sums paid, all rights shall revert, and Author may place the Work elsewhere without obligation to repay any portion of the Advance.

Drafting note. "Out of print" is not a reversion trigger any more; print-on-demand means a title is never out of print. Sales thresholds are. And on acceptance: "satisfactory to Publisher in its sole judgment" is a termination right dressed as a quality standard. The objective formulation plus a specified-deficiencies notice plus a cure period is the fair construct — and publishers accept it more often than authors expect, because a publisher that has paid an advance generally wants the book.


Tool 11 — Programme administration

Licensee register — one row per licensee, columns: categories · channels · territories · exclusivity · term · renewal notice date · guarantee amount and instalment dates · performance thresholds · approval contact · insurance expiry.

Conflict map — before any new grant, check the proposed categories, channels, and territories against every existing grant. Overlaps are found here or in litigation.

Approval log — submission date · stage · item · response date · outcome · sample location. Reviewed monthly for aging submissions.

Royalty tracker — statement due date · received date · amount · variance to forecast · objection deadline · audit-year status.

Market monitoring — marketplace sweeps for unapproved product, out-of-channel sales, and counterfeits; a named owner; a standing takedown protocol; a recovery allocation.


Tool 12 — Signature-day calendar

Enter these on the day of signature, not later:

  1. Each accounting statement due date, and the objection deadline for each
  2. Reversion measurement dates
  3. Minimum performance measurement dates and the election window after each
  4. Minimum guarantee instalment dates
  5. Renewal and non-renewal notice deadlines, with a reminder ninety days prior
  6. Insurance certificate renewal dates
  7. Registration renewals: trademark, in every class and territory
  8. Annual audit-right window
  9. Section 203 termination window — thirty-five years from execution, with a first reminder at year thirty-one

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