Document type: Checklist Practice area: Commercial — Antitrust Jurisdiction: United States (federal, with state notes) Last reviewed: 5 September 2026


Section 1 — The screen

  • Does the company sell tangible goods? (Services, licences, and intangibles are outside the Act.)
  • Do multiple customers resell the goods?
  • Do any of those customers compete with each other for the same end customers in overlapping geographies?
  • Are net prices substantially and persistently different among competing customers?
  • Does the customer base span a range of size and bargaining power?

If all five, proceed. If not, exposure is limited and the assessment can be proportionate.

Section 2 — Privilege setup

  • Assessment directed by counsel for the purpose of legal advice
  • Data provided to counsel, not circulated internally
  • Work product labelled
  • Conclusions in a privileged memorandum, kept separate from
  • A non-privileged operational remediation plan for implementation
  • Company prepared to act on the findings before the work begins

Section 3 — Net price mapping

Compute net price per unit, per customer, per product, over twelve months, deducting:

  • Volume and tier discounts
  • Cash and payment discounts
  • Rebates, paid and accrued
  • Off-invoice allowances
  • Promotional and advertising allowances
  • Freight allowances, or freight paid by the seller
  • Slotting, listing, and placement payments
  • Free goods and samples supplied for resale
  • Non-standard returns allowances
  • Non-standard credit terms
  • The value of services furnished — demonstrators, merchandising labour, fixtures
  • Common unit used across customers
  • Product mix accounted for
  • Rebates accrued to the period earned

Section 4 — Competing customer matrix

For each pair with a material differential:

  • Do both resell, or does either consume?
  • Do they sell to the same end customers or customer population?
  • Do their geographies overlap — including through e-commerce?
  • Do they operate at the same level of distribution?
  • Is there evidence of actual competition — customer overlap, competitive losses, bidding?
  • Matrix built and retained
  • Distributor customers that also retail identified — they compete with their own customers

Section 5 — Justifying each differential

For every differential between competing customers, record the basis:

  • Cost justification — study exists, groups customers homogeneously, justifies the actual differential, uses accounting system data, is current
  • Meeting competition — contemporaneous documentation exists, good faith reliance shown, price met not beaten, scope limited to the customer facing the offer
  • Functional discount — functions identified, discount calibrated and documented, functions actually performed, two-level customers handled
  • Changing conditions — deterioration, obsolescence, seasonality, distress
  • Availability — the discount was genuinely attainable, evidenced by customers of different types having reached it
  • None identified → exposure, recorded on the remediation schedule

Section 6 — Promotional allowances and services (do these first)

Sections 2(d) and 2(e): no competitive injury element and no cost justification defense.

  • Every allowance, payment, and service furnished in connection with resale inventoried
  • For each: recipients, terms, proportion to purchases
  • Competing customers who did not receive it identified
  • Written plan stating the program, terms, and basis of proportionality
  • Proportionality measured by purchases in dollars or units over a defined period
  • Functional availability to the smallest competing customers tested
  • Alternatives of comparable value offered for different customer types
  • Affirmative notification to all competing customers, by an evidenced method
  • Notification to indirect purchasers buying through distributors — the Fred Meyer duty
  • Proof of performance required before payment
  • Payment only against proof
  • Records of notification, participation, and payment retained
  • Annual audit

Section 7 — Functional discounts

  • Functions performed by each class identified: warehousing, delivery, credit, inventory, promotion, technical support
  • Discount calibrated to the value or cost of those functions, documented at the time
  • Customers in each class verified to actually perform the functions
  • Any customer operating at two levels identified
  • For two-level customers: retail-level volume reported and invoiced at the retail-appropriate price, with audit rights — or the discount restricted to volume resold to third parties
  • Discount not blended into a volume tier
  • Semi-annual audit

Section 8 — Cost justification study

  • Built before prices are set, not after
  • Uses accounting system data, not allocations invented for the study
  • Cost drivers identified: order size and mode, order frequency, delivery, inventory model, credit experience, selling and service intensity
  • Customer groupings homogeneous in cost characteristics
  • Savings shown to be at least as large as the price differences
  • Refreshed when the distribution network changes
  • If it shows the differentials exceed the savings, prices are changed — not the study shelved

Section 9 — Meeting competition documentation

The form, completed contemporaneously:

  • Customer
  • Product and quantity
  • Competitor believed to be offering a lower price
  • The competing price and the source of that information
  • Why reliance was reasonable
  • Verification attempted, if any
  • Price offered, with confirmation it meets rather than beats
  • Duration and scope
  • Approval
  • Stored centrally, retrievable by customer and date, retained through the limitations period
  • Never extended to a customer facing no competitive offer
  • Systematic pricing responses escalated and documented as considered decisions

Section 10 — Brokerage (section 2(c))

No injury element and no defenses beyond services actually rendered to the payer.

  • Any payment to an intermediary connected to a buyer identified
  • Buying group and cooperative arrangements reviewed
  • Group purchasing organization fee arrangements reviewed
  • For each: what services, for whom, and is the fee commensurate?
  • Disclosure to the buyer's principals confirmed
  • Any arrangement that cannot be described in service terms restructured or terminated

Section 11 — Buyer side (section 2(f))

  • Procurement trained on the distinction between hard bargaining and inducing a violation
  • Permitted: saying a bid is not low enough without disclosing the competing price
  • Prohibited: misrepresenting a competing bid; demanding a price known to exceed any defense; demanding disproportionate allowances
  • Buying group and brokerage arrangements reviewed under section 2(c)
  • Allowance arrangements screened for proportionality
  • Process for escalating any seller's invocation of the Act

Section 12 — Sales force training

  • Why the company prices differently, in accurate terms
  • What never to say or write: "they just buy more"; "corporate said to match"; "we have to keep them happy"; anything about another customer's price
  • How and when to complete the meeting competition form
  • What to do when a customer complains about another's price: do not confirm, do not improvise, escalate same day
  • That allowances and services are part of price and must be recorded
  • Refreshed annually and on any program change

Section 13 — Ongoing program

  • Monthly exception report: every price outside the published structure, with approver and stated basis, reviewed by a named person
  • Quarterly: new customers classified with a documented basis; meeting competition forms reviewed for completeness and patterns; promotional participation reviewed
  • Semi-annually: functional discount audit
  • Annually: net price map rebuilt; competition matrix updated for new customers, acquisitions, closures, and e-commerce expansion; cost study refreshed; training refreshed; state law review
  • Immediately on: a new channel; an acquisition; a customer beginning to operate at a second level; a new promotional program before launch; a customer complaint; a competitor's case in the industry

Section 14 — Red flags that should stop a pricing decision

  • A differential between competing customers with no identified basis
  • A tier only one customer has ever reached
  • A promotional program requiring a commitment small customers cannot make, with no alternative
  • A promotional program with no notification to indirect purchasers
  • A distributor discount to a customer that sells at retail
  • An allowance negotiated account by account rather than formulaically
  • A payment to a buyer-affiliated intermediary with no describable service
  • A price granted "to match" with no contemporaneous record
  • A cost study commissioned, unfavourable, and shelved
  • A sales email explaining a price by reference to the customer's size

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