Document type: Checklist Practice area: Commercial — Antitrust Jurisdiction: United States (federal, with state notes) Last reviewed: 5 September 2026
Section 1 — The screen
- Does the company sell tangible goods? (Services, licences, and intangibles are outside the Act.)
- Do multiple customers resell the goods?
- Do any of those customers compete with each other for the same end customers in overlapping geographies?
- Are net prices substantially and persistently different among competing customers?
- Does the customer base span a range of size and bargaining power?
If all five, proceed. If not, exposure is limited and the assessment can be proportionate.
Section 2 — Privilege setup
- Assessment directed by counsel for the purpose of legal advice
- Data provided to counsel, not circulated internally
- Work product labelled
- Conclusions in a privileged memorandum, kept separate from
- A non-privileged operational remediation plan for implementation
- Company prepared to act on the findings before the work begins
Section 3 — Net price mapping
Compute net price per unit, per customer, per product, over twelve months, deducting:
- Volume and tier discounts
- Cash and payment discounts
- Rebates, paid and accrued
- Off-invoice allowances
- Promotional and advertising allowances
- Freight allowances, or freight paid by the seller
- Slotting, listing, and placement payments
- Free goods and samples supplied for resale
- Non-standard returns allowances
- Non-standard credit terms
- The value of services furnished — demonstrators, merchandising labour, fixtures
- Common unit used across customers
- Product mix accounted for
- Rebates accrued to the period earned
Section 4 — Competing customer matrix
For each pair with a material differential:
- Do both resell, or does either consume?
- Do they sell to the same end customers or customer population?
- Do their geographies overlap — including through e-commerce?
- Do they operate at the same level of distribution?
- Is there evidence of actual competition — customer overlap, competitive losses, bidding?
- Matrix built and retained
- Distributor customers that also retail identified — they compete with their own customers
Section 5 — Justifying each differential
For every differential between competing customers, record the basis:
- Cost justification — study exists, groups customers homogeneously, justifies the actual differential, uses accounting system data, is current
- Meeting competition — contemporaneous documentation exists, good faith reliance shown, price met not beaten, scope limited to the customer facing the offer
- Functional discount — functions identified, discount calibrated and documented, functions actually performed, two-level customers handled
- Changing conditions — deterioration, obsolescence, seasonality, distress
- Availability — the discount was genuinely attainable, evidenced by customers of different types having reached it
- None identified → exposure, recorded on the remediation schedule
Section 6 — Promotional allowances and services (do these first)
Sections 2(d) and 2(e): no competitive injury element and no cost justification defense.
- Every allowance, payment, and service furnished in connection with resale inventoried
- For each: recipients, terms, proportion to purchases
- Competing customers who did not receive it identified
- Written plan stating the program, terms, and basis of proportionality
- Proportionality measured by purchases in dollars or units over a defined period
- Functional availability to the smallest competing customers tested
- Alternatives of comparable value offered for different customer types
- Affirmative notification to all competing customers, by an evidenced method
- Notification to indirect purchasers buying through distributors — the Fred Meyer duty
- Proof of performance required before payment
- Payment only against proof
- Records of notification, participation, and payment retained
- Annual audit
Section 7 — Functional discounts
- Functions performed by each class identified: warehousing, delivery, credit, inventory, promotion, technical support
- Discount calibrated to the value or cost of those functions, documented at the time
- Customers in each class verified to actually perform the functions
- Any customer operating at two levels identified
- For two-level customers: retail-level volume reported and invoiced at the retail-appropriate price, with audit rights — or the discount restricted to volume resold to third parties
- Discount not blended into a volume tier
- Semi-annual audit
Section 8 — Cost justification study
- Built before prices are set, not after
- Uses accounting system data, not allocations invented for the study
- Cost drivers identified: order size and mode, order frequency, delivery, inventory model, credit experience, selling and service intensity
- Customer groupings homogeneous in cost characteristics
- Savings shown to be at least as large as the price differences
- Refreshed when the distribution network changes
- If it shows the differentials exceed the savings, prices are changed — not the study shelved
Section 9 — Meeting competition documentation
The form, completed contemporaneously:
- Customer
- Product and quantity
- Competitor believed to be offering a lower price
- The competing price and the source of that information
- Why reliance was reasonable
- Verification attempted, if any
- Price offered, with confirmation it meets rather than beats
- Duration and scope
- Approval
- Stored centrally, retrievable by customer and date, retained through the limitations period
- Never extended to a customer facing no competitive offer
- Systematic pricing responses escalated and documented as considered decisions
Section 10 — Brokerage (section 2(c))
No injury element and no defenses beyond services actually rendered to the payer.
- Any payment to an intermediary connected to a buyer identified
- Buying group and cooperative arrangements reviewed
- Group purchasing organization fee arrangements reviewed
- For each: what services, for whom, and is the fee commensurate?
- Disclosure to the buyer's principals confirmed
- Any arrangement that cannot be described in service terms restructured or terminated
Section 11 — Buyer side (section 2(f))
- Procurement trained on the distinction between hard bargaining and inducing a violation
- Permitted: saying a bid is not low enough without disclosing the competing price
- Prohibited: misrepresenting a competing bid; demanding a price known to exceed any defense; demanding disproportionate allowances
- Buying group and brokerage arrangements reviewed under section 2(c)
- Allowance arrangements screened for proportionality
- Process for escalating any seller's invocation of the Act
Section 12 — Sales force training
- Why the company prices differently, in accurate terms
- What never to say or write: "they just buy more"; "corporate said to match"; "we have to keep them happy"; anything about another customer's price
- How and when to complete the meeting competition form
- What to do when a customer complains about another's price: do not confirm, do not improvise, escalate same day
- That allowances and services are part of price and must be recorded
- Refreshed annually and on any program change
Section 13 — Ongoing program
- Monthly exception report: every price outside the published structure, with approver and stated basis, reviewed by a named person
- Quarterly: new customers classified with a documented basis; meeting competition forms reviewed for completeness and patterns; promotional participation reviewed
- Semi-annually: functional discount audit
- Annually: net price map rebuilt; competition matrix updated for new customers, acquisitions, closures, and e-commerce expansion; cost study refreshed; training refreshed; state law review
- Immediately on: a new channel; an acquisition; a customer beginning to operate at a second level; a new promotional program before launch; a customer complaint; a competitor's case in the industry
Section 14 — Red flags that should stop a pricing decision
- A differential between competing customers with no identified basis
- A tier only one customer has ever reached
- A promotional program requiring a commitment small customers cannot make, with no alternative
- A promotional program with no notification to indirect purchasers
- A distributor discount to a customer that sells at retail
- An allowance negotiated account by account rather than formulaically
- A payment to a buyer-affiliated intermediary with no describable service
- A price granted "to match" with no contemporaneous record
- A cost study commissioned, unfavourable, and shelved
- A sales email explaining a price by reference to the customer's size
Related documents
- The Robinson-Patman Act: price discrimination, promotional allowances, and a statute that came back
- Assessing Robinson-Patman exposure in a pricing program: a practical guide
- Price discrimination toolkit: pricing audits, cost justification files, and meeting competition records
- Antitrust compliance for distribution and pricing: resale price maintenance, Colgate, and territory restrictions
- Cartel defense toolkit: leniency applications, hold notices, and follow-on defense