Intellectual PropertyTrademark
Trademark Specimen Preparation Checklist: A Practical Checklist
A checklist for assembling trademark specimens that survive USPTO examination, the single most common reason applications stall. It explains the controlling goods-versus-services distinction, what counts (labels, tags, packaging, point-of-sale displays, and properly functioning ordering web pages for goods; advertising for services) and what does not (invoices, mockups, pre-sale pages), and the two cross-cutting rules: actual use, and mark-matches-drawing. It covers specimens for the initial 1(a) filing, the statement of use, and post-registration Section 8 maintenance, with WHY notes, trap warnings, a common-mistakes list, and primary authority. Educational, not legal advice; confirm current USPTO requirements.