In consumer products, the brand is the asset and the marketing is the minefield. We help consumer products companies protect their trademarks and trade dress, shut down counterfeits and knockoffs, and keep advertising claims on the right side of the rules. As an IP and technology firm, we are also ready for the data, e-commerce, and platform questions that come with selling to consumers in a market that now runs largely online.
Trademark and Trade Dress
Your name, logo, and packaging are what customers actually buy. We build trademark portfolios that cover the marks and classes that matter, protect the trade dress and packaging that make your product recognizable on a shelf or a screen, and manage your domain name footprint. When someone trades on your reputation, we enforce those rights through cease-and-desist work, oppositions, and litigation, scaled to the threat and the value at stake.
Counterfeiting and Gray Market
Counterfeits and diverted goods erode both revenue and trust, and online marketplaces make them harder to contain. We pursue counterfeiters through marketplace takedowns, customs recordation and seizures, and court action when needed, and we attack the gray market channels that undercut your authorized distribution. We help you design distribution and authentication strategies that make diversion easier to detect and harder to profit from in the first place.
Advertising and Influencer Marketing
Consumer marketing draws heavy scrutiny, and a single claim can trigger regulators or competitors. We counsel on advertising claims and the substantiation behind them, comparative advertising that picks a fight without inviting a lawsuit, and FTC-compliant endorsement and influencer programs. We also handle the rules around sweepstakes and promotions and the disclosure obligations that follow your marketing into email, social, and other digital channels.