Brand and Trademark Usage Guidelines — Long Form (Licensee Side)
A detailed Brand and Trademark Usage Guidelines written for the licensee, the document that tells licensees, resellers, and employees exactly how the marks may be used, which is what quality control requires.
Built for a deal important enough that the back-half provisions will actually be read. The complete provision set for a business whose exposure justifies covering every case.
Frequently asked questions
The fee covers the finished document, filing-ready or send-ready as applicable, the supporting exhibits or attachments described in the scope, and a short cover memorandum explaining the choices made. It is fixed at this scope: one brand. 2 rounds of revisions are included. If your matter falls outside that scope we tell you before starting and quote the difference — we do not bill past a flat fee without agreeing it first.
1 to 2 weeks from a complete set of instructions, plus time for the 2 rounds of revisions included in the fee. If you are working to a court deadline or a closing date, tell us when you order and we will confirm in writing whether we can meet it before you commit.
$3,425 is $325/hour × 10.5 hours — the time this deliverable takes in an ordinary trademark matter, at the firm's standard rate. Because it is a flat fee, the risk of the work running long sits with the firm: you pay $3,425 whether it takes us the estimate or twice it.
Third-party costs are never inside a flat fee and are passed through at cost, never marked up: court and agency filing fees, court reporter and transcript charges, expert witness fees, search vendor and e-discovery hosting charges, process server fees, and travel.
What your business does, and who its users or customers are, the systems, vendors, and data flows the document has to describe accurately, any existing version, and what prompted this one, and any regulator, platform, or contract requirement you are working to. Send what you have — if something is missing we will tell you what else we need before the turnaround clock starts.
Clients also order
Other Trademark work MC Law prepares on a flat fee.
Brand and Trademark Usage Guidelines — Long Form (Licensor Side)
A detailed Brand and Trademark Usage Guidelines written for the licensor, the document that tells licensees, resellers, and employees exactly how the marks may be used, which is what quality control requires.
Trademark Coexistence and Consent Agreement (Long Form)
A detailed Trademark Coexistence and Consent Agreement that lets two similar marks live side by side with defined lanes that the trademark office will accept, covering the edge cases short forms leave open.
Brand and Trademark Usage Guidelines (Long Form)
A long-form Brand and Trademark Usage Guidelines that tells licensees, resellers, and employees exactly how the marks may be used, which is what quality control requires, built for a high-value or heavily negotiated transaction.
Brand and Trademark Usage Guidelines — Template and Playbook
A template Brand and Trademark Usage Guidelines and playbook your team can run without counsel on every deal, for the agreement that tells licensees, resellers, and employees exactly how the marks may be used, which is what quality control requires.