Trademark Dilution: Consumer Survey Protocol Review and Expert Coordination

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Trademark Dilution

Review and coordination of a consumer survey in a Trademark Dilution case, covering universe definition, stimulus design, and control selection.

Surveys are attacked on methodology far more than on results, and most of those attacks are built into the design. Prepared by an MC Law attorney and reviewed before delivery.

Frequently asked questions

The fee covers the finished document, filing-ready or send-ready as applicable, the supporting exhibits or attachments described in the scope, and a short cover memorandum explaining the choices made. It is fixed at this scope: one survey, and excludes survey costs. 2 rounds of revisions are included. If your matter falls outside that scope we tell you before starting and quote the difference — we do not bill past a flat fee without agreeing it first.

2 to 3 weeks from a complete set of instructions, plus time for the 2 rounds of revisions included in the fee. If you are working to a court deadline or a closing date, tell us when you order and we will confirm in writing whether we can meet it before you commit.

$5,850 is $325/hour × 18 hours — the time this deliverable takes in an ordinary trademark dilution matter, at the firm's standard rate. Because it is a flat fee, the risk of the work running long sits with the firm: you pay $5,850 whether it takes us the estimate or twice it.

Third-party costs are never inside a flat fee and are passed through at cost, never marked up: court and agency filing fees, court reporter and transcript charges, expert witness fees, search vendor and e-discovery hosting charges, process server fees, and travel.

A short description of the dispute and where it currently stands, the key documents, contracts, and correspondence, the parties involved and any deadlines already running, and the case caption and court, if a matter has been filed. Send what you have — if something is missing we will tell you what else we need before the turnaround clock starts.

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