Right of Publicity - Licensing
We negotiate and draft right of publicity licenses for endorsements, merchandising, and commercial use.
Our Right of Publicity - Licensing Services
Right of publicity licensing enables commercial use of celebrity names, images, and personas. Our practice structures deals that work for both rights holders and commercial users.
Deal Structures
We negotiate endorsement deals, appearance agreements, and merchandising licenses. We address use scope, exclusivity, territory, and term.
Rights Definition
We carefully define what rights are granted—specific images, any likeness, name only, or full persona rights. Clear definitions prevent disputes.
Quality Control
We build in approval rights and quality standards protecting celebrity image and reputation while allowing commercial use.
Compensation Structures
We negotiate fees, royalties, advances, and bonus provisions appropriate to the celebrity, product, and market.
Related Products
Standard Registration
Complete trademark registration for one mark in one class.
Search + Filing
Full clearance search plus application filing.
Frequently Asked Questions
What is the difference between ™ and ®?
The ™ symbol indicates that you claim trademark rights in a mark, but it does not require federal registration. The ® symbol can only be used after your trademark has been officially registered with the USPTO.
How long does trademark registration take?
The typical timeline for USPTO trademark registration is 8-12 months if there are no complications. If office actions or oppositions arise, the process can take 18 months or longer.
Do I need to conduct a trademark search before filing?
While not legally required, we strongly recommend a comprehensive clearance search before filing. A search helps identify potential conflicts that could result in refusal of your application.
What are the USPTO filing fees?
USPTO filing fees are $250 per class using TEAS Plus or $350 per class using TEAS Standard. Additional fees apply for Statements of Use, extensions, and other filings.
Can I trademark a name I'm not using yet?
Yes, you can file an Intent-to-Use (ITU) application before you begin using the mark in commerce. However, you must eventually provide evidence of actual use before the trademark will register.
How long does a trademark registration last?
A federal trademark registration can last indefinitely, but you must file maintenance documents between years 5-6 and renew every 10 years.
Ready to Protect Your Brand?
Schedule a consultation with one of our trademark attorneys. A member of our team will contact you within one business day.
- Free initial consultation
- Transparent, fixed-fee pricing
- Dedicated attorney throughout
- Real-time status updates