Social Media

Home / Services / Social Media
All services
Internet

Social media legal issues run from trademark abuse and FTC influencer rules to account suspensions and platform policy disputes — we help brands protect their name, sign clean creator deals, and stay compliant online.

Social media is where your brand gets built and where it gets ripped off, sometimes in the same afternoon. The legal issues stack up fast: trademark abuse, influencer disclosures, content ownership, and platform rules that can suspend your account with no warning. We advise brands and creators on the full range of social media legal matters so your presence drives the business instead of becoming a liability.

Protecting Your Brand

Impersonators, counterfeiters, and infringers move quickly on social platforms, and the brand that responds slowly pays for it in confused customers and lost trust. We monitor for trademark infringement and fake accounts, prepare and file platform takedown notices that actually get acted on, and escalate against repeat offenders. When a takedown stalls, we pursue the operator directly rather than waiting on a platform queue.

Influencer and Creator Deals

An influencer campaign that ignores FTC disclosure rules can turn a marketing win into an enforcement problem for the brand, not just the creator. We draft and negotiate influencer agreements that nail down content ownership and usage rights, mandatory disclosure of paid relationships, exclusivity, deliverables, and brand-safety terms. Both sides walk away knowing who owns the content, how it can be reused, and where the legal lines sit.

Platform Policies and Suspensions

Every platform writes its own content rules and enforces them unevenly, and a suspended account can cut off a real revenue channel overnight. We help you read those policies before they bite, respond to suspensions and takedowns with the right appeals, and build a posting strategy that stays inside the lines. Where an account is wrongly disabled, we press the platform through its formal channels to restore it.

Employee Social Media Policies

What your employees post reflects on the company, but policing it too aggressively runs into laws protecting their right to discuss working conditions. We draft employee social media policies that protect your brand, confidential information, and customer relationships while staying clear of the labor-law limits on what you can restrict. The result is guidance employees can follow and the company can actually enforce.

Frequently asked questions

Start with each platform's trademark complaint program and verified-account tools, which let you report impersonation and infringing handles directly. Most platforms act faster on a well-documented report than on a lawyer letter to the user. We coordinate the reports across platforms so you are not chasing the same problem in five places.

Any material connection to the brand has to be disclosed clearly and conspicuously, meaning the audience can actually notice it. A '#ad' or 'sponsored' tag buried under a wall of hashtags or hidden behind a 'more' link does not count. Put the disclosure where viewers will see it before they engage with the post.

Not automatically. It depends on what the contract says, since content created by an outside creator usually belongs to the creator unless you have a written assignment or work-for-hire provision. If you only need to use the content rather than own it outright, a clear license can be enough. Decide which one you need before the shoot, not after.

To a point. The National Labor Relations Act protects certain employee speech, including discussion of wages and working conditions, even at non-union companies. A policy that is too broad can be unenforceable or even unlawful, so it has to be drafted narrowly around legitimate concerns like confidential information and harassment.

Your terms of service should include a content license covering user-generated content, which gives you a baseline right to repost. But terms alone may not cover every use you have in mind, such as putting a customer's photo in a paid ad. For higher-profile uses, get specific permission.

It depends on what they are saying. True statements and opinions are not defamation, and even when a post crosses the line, suing often draws more attention to it than the post itself. Frequently the smartest move is no response, or a measured one, rather than a legal threat that becomes the story.

Document products

Related document products

Order attorney-drafted documents related to this service.

Browse all products

Let's talk about your social media needs.

Get in touch