TechnologyInternet
Website Terms of Service and Online Contract Formation: Clickwrap, Browsewrap, and Enforceable Arbitration
Almost every consumer relationship online is governed by a contract nobody read, and whether that contract exists at all turns on interface design rather than on legal drafting. This article explains how courts decide whether a website or app user agreed to terms: the spectrum from clickwrap through sign-in wrap to browsewrap, the reasonable notice and manifestation of assent standards applied in Specht, Nguyen, Meyer, Berman, and Oberstein, and the specific design features that decide cases, including button proximity, hyperlink contrast, font size, scroll position, and the wording of the assent notice. It then covers what those terms can and cannot accomplish: arbitration clauses and class waivers under the Federal Arbitration Act, delegation clauses and who decides arbitrability, the mass arbitration problem that has made these clauses double-edged, forum selection and choice of law, limitations of liability, unilateral modification and the illusory promise problem, and the consumer protection overlay for auto-renewal and cancellation. It closes with an interface and drafting checklist, a worked example, an FAQ, and related reading.