Your name, image, likeness, and voice carry commercial value, and the right of publicity is what lets you control how others cash in on them. That value is only getting more contested as AI-generated likenesses and synthetic voices spread. We represent both sides of these matters: the people and estates whose identity is the asset, and the brands that want to use someone's persona the right way.
Representing Talent and Estates
We work with performers, athletes, influencers, and the estates that manage a public figure's legacy to protect and monetize personality rights. That means structuring endorsement and licensing deals on favorable terms, shutting down unauthorized uses of name, image, likeness, and voice, and managing postmortem rights under the patchwork of state laws that govern how long those rights survive and who controls them.
Counseling Brands and Advertisers
Using a real person in a campaign without proper clearance is a fast way to draw a lawsuit. We advise brands and agencies on clearing names, faces, and voices before launch, negotiate endorsement and talent agreements that spell out the scope of the grant, and review marketing and AI-generated content for publicity, trademark, and false-endorsement risk so your campaign ships clean.
Publicity Rights Litigation
When someone uses your identity without permission, or when a brand is wrongly accused of doing so, we litigate. We bring and defend right of publicity claims in state and federal court, pursuing or contesting injunctions, damages, and disgorgement of profits. We pair those claims with related trademark, Lanham Act false-endorsement, and contract theories where they strengthen your position.