The Business of Sports
The sports industry encompasses leagues, teams, athletes, media, sponsors, and technology companies in a complex ecosystem. MC Law provides specialized counsel across the sports business landscape.
Brand and IP Protection
Sports brands are valuable assets. We protect team and league trademarks, manage athlete name and likeness rights, address counterfeit merchandise, handle domain disputes, and enforce IP rights.
Media and Broadcasting
Media rights drive sports economics. We negotiate broadcast and streaming agreements, structure digital media rights, advise on direct-to-consumer platforms, handle content licensing, and address emerging media technologies.
Sponsorship and Licensing
Commercial relationships monetize sports. We draft sponsorship agreements, structure licensing programs, handle endorsement deals, advise on ambush marketing, and manage naming rights.