The business of sports runs on rights: who can use a logo, broadcast a game, sign an athlete, or put their name on a stadium. We work across that ecosystem, with leagues, teams, athletes, sponsors, and the technology companies serving them, on the brand protection, media rights, sponsorship deals, and licensing programs that turn competition into revenue.
Brand And Likeness Rights
A team mark or an athlete's name and likeness can be the most valuable asset in the building, and it draws counterfeiters and free riders. We protect team and league trademarks, manage name, image, and likeness rights for athletes, including the shifting NIL landscape in collegiate sports, shut down counterfeit merchandise, resolve domain disputes, and enforce your rights against unauthorized use across channels.
Media And Broadcast Rights
Media deals are where sports economics are actually decided, and the formats keep multiplying. We negotiate broadcast and streaming agreements, structure digital and direct-to-consumer media rights, and handle clip, highlight, and content licensing. We also advise on the newer questions, social media distribution, in-game data feeds, and emerging viewing platforms, so your rights packages capture value instead of leaking it.
Sponsorship And Licensing Deals
Sponsorships and licensing turn fan attention into income, but the terms decide whether they pay off. We draft sponsorship and endorsement agreements, structure merchandise and product licensing programs, negotiate naming rights, and address ambush marketing that piggybacks on your events. We focus on the activation, exclusivity, and renewal terms that determine what a deal is really worth over its full life.