Trademark Enforcement

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Trademark enforcement that defends your brand through monitoring, cease and desist campaigns, TTAB oppositions and cancellations, online takedowns, and anti-counterfeiting action, so infringers do not get to dilute what you built.

Trademark rights only stay strong if you defend them; let infringers run and you weaken your own mark and invite the next copycat. We run enforcement programs that match the threat, from quiet demand letters to TTAB proceedings to litigation, and we calibrate the response so you are not paying for a lawsuit when a letter would do, or sending a letter when the situation calls for real force.

Catching Infringement Early

You cannot stop what you do not see, so enforcement starts with detection. We set up monitoring across new trademark filings, domain registrations, and marketplace listings, covering federal and state filings and common-law use, so problems surface while they are still small. Catching an infringer before the use takes root makes every later step cheaper and gives you the leverage that comes with moving first.

Demands And TTAB Proceedings

Most infringement resolves without a courtroom. We send cease and desist letters that lay out your rights, document the violation, and demand a concrete remedy, with the tone dialed to the situation, firm where needed and measured where a relationship is worth keeping. Before the Trademark Trial and Appeal Board, we file oppositions to block confusingly similar applications and pursue cancellations against registrations that should never have issued.

Online Takedowns And Domains

Digital infringement moves fast and needs its own playbook. We pursue takedowns through Amazon Brand Registry, eBay VeRO, and the reporting tools on the major social platforms, and we file UDRP complaints to claw back domain names that trade on your mark. We coordinate those online actions with traditional remedies so a seller knocked off one channel cannot just resurface on the next.

Anti-Counterfeiting And Strategy

Counterfeits drain revenue and damage the reputation you spent years building, so we hit them hard, through litigation, customs recordation and seizure, and coordination with law enforcement. For larger portfolios, we build a strategic enforcement program that ranks where to spend your resources by the severity of harm, the precedential value, and the business relationships at stake, then tracks results so you can see the program working.

Frequently asked questions

No, but a pattern of ignoring infringement can weaken your mark over time. The better approach is strategic enforcement, where you prioritize based on the harm, the precedent it sets, and your resources. Document why you act on some cases and not others so your decisions look deliberate, not lax.

Letting infringement slide can erode your rights, dilute the mark, and chip away at its distinctiveness. It also signals to other would-be infringers that there's no consequence, which tends to invite more of them.

Available remedies include injunctions to stop the infringement, your actual damages, the infringer's profits, statutory damages in counterfeiting cases, and in some cases your attorneys' fees. Which ones apply depends on the facts and how the infringement happened.

Enforcing against a partner takes a careful touch. The goal is usually to resolve the problem through direct negotiation and protect the relationship where that's possible, while still preserving your rights if it can't be worked out.

Recording your trademark with U.S. Customs lets them seize infringing imports at the border. It's one of the more effective tools against counterfeit goods, because it stops them before they ever reach the market.

Enforcement abroad runs through local counsel in each country, coordinated as part of a single strategy. Procedures and remedies vary widely from one jurisdiction to the next, so what works in one country may not be available in another.

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