Licensing lets you push your brand into new products, channels, and markets and get paid for it, but the same deal that creates revenue can quietly erode your rights if it is built wrong. We structure and negotiate trademark licenses, merchandising programs, and co-branding arrangements that earn money for your brand while keeping the quality control the law requires you to maintain.
Grant Scope And Terms
A license lives or dies on its scope, so we define it precisely: what is granted, whether it is exclusive, the territory, the product categories, and the distribution channels. We spell out exactly what a licensee may and may not do with your marks. Vague scope is where disputes start; tight definitions are what keep a productive relationship from turning into a fight over who agreed to what.
Quality Control That Protects Rights
Trademark law expects you to keep meaningful control over the quality of goods and services sold under your mark, and skipping that control can cost you the mark itself through naked licensing. We draft quality control provisions that meet the legal standard without smothering the licensee with red tape, giving you real oversight, inspection, and approval rights that hold up if the relationship is ever challenged.
Royalties And Audit Rights
What a license is worth depends on your industry and the strength of your brand, and we negotiate to that. We set royalty rates, guaranteed minimums, and advances suited to the deal, then build the calculation, reporting, and audit rights that make sure the numbers you are owed actually show up. Clear reporting and a real audit right are what turn a royalty rate on paper into money in the bank.
Merchandising, Co-Branding, And Franchising
Merchandising programs spread a brand across many licensees, so we standardize the core terms while leaving room to negotiate with marquee partners and coordinate categories and territories. Co-branding deals get provisions for brand usage, quality standards, liability, and exit that protect everyone's brand equity. Where the arrangement crosses into franchising, we make sure it satisfies the FTC Franchise Rule and state franchise laws on top of licensing the marks at the system's center.