Selling online means every checkout is a contract, every product claim is a potential FTC issue, and every payment carries fraud and chargeback exposure. E-commerce law ties those threads together. We help online retailers and marketplaces build operations that close sales smoothly and still hold up when a regulator, a class-action lawyer, or a payment processor comes asking questions.
Enforceable Online Contracts
Courts regularly toss terms that buried agreement in a footer link nobody saw. We advise on clickwrap, sign-in-wrap, and browsewrap design and build checkout and signup flows that create binding contracts without adding friction that kills conversion. The fix is usually small: clear notice, a deliberate click, and a record of assent, structured the way recent decisions on enforceability actually require.
Consumer Protection Compliance
Online sellers operate under FTC rules and a patchwork of state consumer protection laws covering pricing, advertising, and disclosures. We help you substantiate product claims, present total prices and fees honestly, write return and cancellation policies that comply, and meet shipping and fulfillment obligations. Getting this right keeps you clear of deceptive-practices enforcement and the consumer suits that tend to follow it.
Payments and Fraud
Your payment processor agreement governs your reserves, your fees, and how quickly your account can be frozen. We negotiate processor terms, advise on PCI DSS obligations, and help you set up chargeback and fraud controls that limit losses without driving away good customers. We also flag the contract provisions, like unilateral reserve and termination rights, that can starve cash flow overnight if you do not see them coming.
Marketplace Operations
Running a platform where third parties sell adds a layer of liability for what those sellers do. We advise marketplaces on seller agreements, product-safety and counterfeit controls, intellectual property compliance, and the evolving rules on platform responsibility for third-party listings. The aim is a marketplace that scales sellers quickly while keeping the operator out of the line of fire for their conduct.