Intellectual PropertyTrademark
The Washington Redskins Trademark Troubles: Disparagement, Matal v. Tam, and the Aftermath
For a quarter century the federal registrations for the Washington NFL team's former name were the most famous trademarks in America that the government tried to cancel. This article traces the full arc: the Harjo and Blackhorse petitions before the Trademark Trial and Appeal Board, the cancellations under the Lanham Act's Section 2(a) disparagement bar, and the Fourth Circuit litigation in Pro-Football, Inc. v. Blackhorse. It explains how a wholly unrelated case about an Asian-American dance-rock band, Matal v. Tam (582 U.S. 218 (2017)), struck down the disparagement clause on First Amendment grounds and rescued the registrations, and how Iancu v. Brunetti (588 U.S. 388 (2019)) finished the job by invalidating the immoral-or-scandalous bar. It then turns to the surprising sequel, Vidal v. Elster (602 U.S. 286 (2024)), where the Court drew the outer limit of those rulings. Finally it covers what actually changed the name in 2020 and 2022 (it was not the law) and the lasting lessons for anyone weighing an edgy, provocative, or offensive brand. Plain-English throughout, balanced, and built for lawyers and curious non-lawyers alike.