Your name, image, and likeness have value, and the law that protects them changes the moment you cross a state line. We counsel talent who want to control and monetize their identity, and brands that need to use real people in their marketing without buying a lawsuit. The goal is the same on both sides: clear answers about what you can do and how to do it cleanly.
Counseling Talent And Personalities
If you are an athlete, creator, performer, or public figure, your identity is a business asset worth managing deliberately. We help you set the terms on which your name, image, and likeness get used, build protection strategies around endorsement and licensing deals, and plan for the long run, including how publicity rights pass through your estate. You decide how your identity works for you; we make the legal mechanics support that.
Brand And Marketing Clearance
Using a real person in an ad, a campaign, or a product almost always means you need permission, and the line between fine and risky is rarely obvious. We tell you when consent is required, secure the right releases, and document them so a deal does not unravel later. For borderline uses, we give you a straight read on the exposure before you commit budget, not after a demand letter lands.
Sorting Out State Law
Right of publicity is governed state by state, and the differences matter. We work out which state's law applies, what it actually protects, how long that protection lasts after death, and what remedies are on the table. That analysis drives the practical decisions, whether you are locking down your own rights or deciding how far a marketing use can go without crossing a state's specific rules.
AI Likenesses And New Tech
AI-generated likenesses, virtual influencers, NFTs, and metaverse avatars raise publicity questions the older case law never anticipated, and the rules are still forming. As former engineers, we understand how these systems actually generate and reuse a person's identity, so we can give you grounded advice on synthetic voices, digital doubles, and deepfake-adjacent uses instead of hand-waving about emerging issues.