When someone uses your name, image, or likeness to sell something without your say-so, that is a problem you can act on. We protect individuals against the commercial misappropriation of their identity, matching the response to the violation: a quiet takedown for a knock-off listing, a sharp demand letter for an unauthorized ad, or a lawsuit when the use is serious and the infringer will not back down. The point is to stop the misuse and, where the law allows, make it cost something.
Finding the Violations
You cannot enforce what you do not know about, so enforcement starts with detection. We help put monitoring in place that catches unauthorized commercial use across advertising, physical products, online marketplaces, social platforms, and newer media as it emerges. Catching misuse early gives you options: a fast takedown before a campaign spreads, leverage in a demand before money changes hands, and a cleaner record if the dispute ends up in court. The earlier you see it, the cheaper it usually is to shut down.
Demand Letters and Takedowns
A lot of misuse ends with a well-aimed letter. We send cease and desist demands that lay out your rights, identify exactly what is unauthorized, and require it to stop, and a professional, well-supported demand often gets compliance without anyone filing suit. When the misuse lives online, we work the platforms directly, pursuing takedowns through the reporting channels on social networks, e-commerce marketplaces, and ad platforms to pull infringing content down quickly and without the cost of litigation.
Litigation When It Is Needed
When letters and takedowns do not do the job, litigation gives you remedies that actually bite. We bring right of publicity claims in state and federal court, seeking injunctions to halt the unauthorized use and damages for the misappropriation. Because publicity rights are governed by a patchwork of state laws that differ on scope, standards, and remedies, we tailor the claim to the law that applies, and we work to position the case for the outcome you want from the start.
Criminal Referrals and Cross-Border Reach
Some violations go past civil enforcement. When identity theft, counterfeiting, or fraud is wrapped up in the misuse, we coordinate with law enforcement to push for criminal attention where it is warranted. And because unauthorized use rarely respects borders, we work with foreign counsel to chase down infringement abroad, coordinating enforcement across jurisdictions so an infringer cannot simply move offshore and keep profiting from your identity.