Protecting Identity Rights Against Unauthorized Use
Unauthorized commercial use of name, image, and likeness requires enforcement action. Our Right of Publicity Enforcement practice protects individuals against misappropriation of their identity for commercial purposes.
Detection and Monitoring
Enforcement begins with identifying violations. We implement monitoring programs detecting unauthorized commercial use across advertising, products, online platforms, and emerging media. Early detection enables effective response.
Cease and Desist
Many violations resolve through demand letters. We send cease and desist communications documenting rights, identifying unauthorized use, and demanding immediate cessation. Professional, well-supported demands often achieve compliance without litigation.
Platform Enforcement
Online platforms provide reporting mechanisms for identity misuse. We pursue takedowns through platform procedures, removing unauthorized content efficiently. We address social media, e-commerce marketplaces, and advertising platforms.
Litigation
When informal methods fail, litigation provides powerful remedies. We pursue right of publicity claims in state and federal courts, seeking injunctions stopping unauthorized use and damages for misappropriation. We have experience with the varying state laws governing publicity rights.
Criminal Referrals
Serious violations may warrant criminal attention. We coordinate with law enforcement on identity theft, counterfeiting, and fraud involving celebrity identities.
International Enforcement
Unauthorized use crosses borders. We coordinate international enforcement through foreign counsel, addressing violations wherever they occur.