When someone uses your name, image, or likeness to sell something without permission, they're profiting off your identity, and that's a right you can enforce. We protect publicity rights through monitoring, demand campaigns, platform takedowns, and litigation when it comes to that, matching the response to how serious the misuse is and what you want out of it.
Catching Unauthorized Use
You can't stop what you don't see. We set up monitoring to detect unauthorized uses of your identity across advertising, physical and online merchandise, social media, and emerging channels like AI-generated deepfakes and synthetic endorsements. Spotting infringement early gives you the most options and the strongest position, whether the goal is a quick takedown or building a record for a larger claim.
Sending Effective Demands
Most misuse stops with a well-aimed letter. We draft cease and desist demands that establish your rights clearly, document the unauthorized use, and spell out what we expect, often resolving the matter without ever filing suit. A credible demand backed by a firm that will actually litigate carries weight, and many infringers fold rather than fight once they understand the exposure.
Litigating When Needed
When a demand isn't enough, we take it to court. We bring right of publicity claims in state and federal court, seeking injunctions to stop the use, damages for the harm, and the infringer's profits where the law allows. We build the case around the relief that matters to you, whether that's shutting the use down fast through an injunction or recovering the value the infringer took from your identity.
Working The Platforms
A lot of identity misuse lives on platforms that have their own takedown channels. We pursue removals on e-commerce marketplaces and social media for impersonation accounts, fake endorsements, and unauthorized merchandise, working each platform's reporting and brand-protection systems. This often gets infringing listings and accounts down faster than a lawsuit could, and we pair it with legal action when the same actors keep coming back.