Right of Publicity - Counseling
We counsel clients on right of publicity issues including clearance, fair use, and compliance.
Our Right of Publicity - Counseling Services
Right of publicity raises complex issues for companies using celebrity content and for celebrities managing their commercial identities. Our practice provides strategic counsel to both.
Clearance and Risk Assessment
We advise companies on publicity rights clearance—what uses require consent, when fair use or First Amendment protections apply, and risk levels for specific uses.
Celebrity Counseling
We advise celebrities on managing and monetizing their publicity rights, protecting against unauthorized uses, and estate planning for publicity rights.
Campaign Review
We review advertising campaigns and marketing materials for publicity rights issues before launch, identifying risks and recommending solutions.
Policy Development
We help companies develop policies and procedures for using celebrity content, ensuring consistent compliance across campaigns.
Related Products
Standard Registration
Complete trademark registration for one mark in one class.
Search + Filing
Full clearance search plus application filing.
Frequently Asked Questions
What is the difference between ™ and ®?
The ™ symbol indicates that you claim trademark rights in a mark, but it does not require federal registration. The ® symbol can only be used after your trademark has been officially registered with the USPTO.
How long does trademark registration take?
The typical timeline for USPTO trademark registration is 8-12 months if there are no complications. If office actions or oppositions arise, the process can take 18 months or longer.
Do I need to conduct a trademark search before filing?
While not legally required, we strongly recommend a comprehensive clearance search before filing. A search helps identify potential conflicts that could result in refusal of your application.
What are the USPTO filing fees?
USPTO filing fees are $250 per class using TEAS Plus or $350 per class using TEAS Standard. Additional fees apply for Statements of Use, extensions, and other filings.
Can I trademark a name I'm not using yet?
Yes, you can file an Intent-to-Use (ITU) application before you begin using the mark in commerce. However, you must eventually provide evidence of actual use before the trademark will register.
How long does a trademark registration last?
A federal trademark registration can last indefinitely, but you must file maintenance documents between years 5-6 and renew every 10 years.
Ready to Protect Your Brand?
Schedule a consultation with one of our trademark attorneys. A member of our team will contact you within one business day.
- Free initial consultation
- Transparent, fixed-fee pricing
- Dedicated attorney throughout
- Real-time status updates