Athletes, performers, and other public figures can turn their identity into income, but only with deals built to protect the brand behind it. We represent talent looking to license name, image, and likeness, and businesses looking to put a recognizable identity to work in their marketing. Either way, the job is the same: structure agreements that capture the real value of the personality rights involved while keeping reputation and quality firmly under control.
Endorsement Deals
Endorsements tie a personality to a product or brand, and the terms decide whether that pays off. We draft agreements that pin down scope of services, exclusivity, compensation, usage rights, and quality control. On the talent side, we protect the image and the freedom to take other work; on the advertiser side, we secure the marketing flexibility the deal is supposed to deliver. The result is an agreement both sides can live with for the full term instead of fighting over the gaps later.
Merchandising and Appearances
Licensing a name or likeness onto merchandise opens a real revenue stream, and we negotiate the deals that define product categories, territories, royalties, and quality standards so the program stays on-brand. Personal appearances need the same care: we paper the dates, fees, travel, and how appearance content can be used, and we handle the riders that come with them, including social media rights, photography, and the conditions that protect you while you are on site and afterward.
Getting the Money Right
Licensing pay comes in many shapes, and the right structure depends on the deal. We negotiate guaranteed fees, royalty arrangements, equity participation, and hybrids that blend them, and we tie the terms to milestones and reporting so you can actually see what you are owed. The aim is compensation that reflects what your identity brings to the table while giving both sides enough certainty to plan around. We also build in audit rights so the numbers can be checked rather than taken on faith.
Usage Rights and Reputation Control
What a licensee can actually do with your identity has to be spelled out, not assumed. We define the permitted media, territories, duration, and limits, and we account for digital use, social platforms, and channels that did not exist when the deal was signed. Just as important, we negotiate the approval rights, quality standards, and termination provisions that keep you in control of how your name and likeness show up, so a licensing program builds your brand instead of cheapening it.